Today’s talent has the power of choice. When they choose a job, they assess their options and make decisions not only based on salary and location, but also on how the company makes them feel as a brand. Their impression of an employer is formed based on their perceptions about the company – which includes all brand related experiences. They use collective peer wisdom and social connections, they ask their network’s opinion and self-consciously explore their options. This guides them in their decisions, not only when it is about joining a team, but also when it is about staying longer with an organisation.

Employer Branding


We believe that Employer Branding can’t simply be about a few social media campaigns. It has to be part of a complex people strategy and it has to be integrated within the organisation’s DNA. Employer branding is about creating an irresistible company culture and communicating about it effectively to all target groups.

Employer Branding is about building positive emotions, meaningful experiences, awareness and relationships.

We help you

  • reveal and understand your organization's true character

  • create your value proposition as an employer

  • develop your long term employer branding strategy

  • involve leadership

  • align employee experience

  • build value driven communities within and outside organisations

We help you find the talent your business is seeking for: an army of co-dreamers, who share your vision and mission. 

Employee experience Design


HR has to move from a process-driven mindset to an experience focused mindset, that places the experience of the candidate, the employee and even the ex-employee in the focus. 

Employee experience is important, because it helps increase HR process efficiencies,  generate a higher engagement and satisfaction. It also helps drive brand differentiation, customer service excellence, and growth. By using tools and methodologies that are already successfully used in user experience design, we facilitate the process of designing candidate, employee and alumni experience.

We help you

  • design future fit employee experience

  • design an end-to-end, recruitment-to-retirement experience

  • align all employee experiences with your employer brand.

Diversity Branding


Competition for the best talent has never been harder. Diversity matters for top talent, the candidate of today wants to see a real commitment to diversity. To be able to build diverse, high performing teams, it is crucial for companies to demonstrate diversity in their employer branding communication.

We help you

  • integrate diversity into your employer brand communication

  • architect recruitment and HR processes that minimizes bias

  • motivate employees, leaders to face their unconscious bias



In recent years our behaviours as customers dramatically changed, which also had an impact on our expectations towards workplaces. We seek for unique personalized experiences everywhere. In the experience economy organisations need to adapt, and implement an experience-driven mindset. It means they have to focus on both the customer and employee experience and design the two at the same time.

A successful, integrated employee and customer experience (EX-CX) strategy directly improves a business’ financial performance:

  • an optimized CX generates loyalty and additional sales.

  • great EX attracts talent, improves employee engagement, productivity and retention

We help you

  • develop a long term EX-CX strategy

  • create change management plan

  • optimise customer and HR processes and flows

  • enable organisation-wide customer first culture

We place experience at the center of your people and customer strategy and support you in adopting the right mindset.

The team behind Worki has consulted with several large and medium sized businesses over the past years on their people and employer branding strategy. Our purpose is to revolutionize the way we think about workplaces. We work with organizations who have ambitious missions, we think disruptively to help our clients succeed.

We help our clients transforming their organisations to future ready workplaces. We focus on designing a workplace experience, defining and implementing a sustainable people and employer branding strategy and building communities within and outside the organisation.

Our Team


Zita Kulcsár

Zita is a Global Talent Strategist, Employee Experience Designer and Human Adaptation Consultant. She supports growth companies meeting talent attraction, retention and engagement challenges as well as helping them to adapt to accelerated change. 
Specialties: employer branding, employee experience design, HR service design, employee adaptation, recruitment marketing, global talent acquisition project management, network-based recruitment solutions, agile HR, organisational adaptation, future organisation.


Judit Radnai-Tóth 

Judit is an Employer Branding consultant, Talent Strategist, Employee Experience Designer with deep understanding of corporate and startup environments. Judit understands how to drive growth through a well defined employer branding strategy. As a consultant she helps growth organisations build employer brand  and design future workplace experience. In her volunteer time, she advocates for diversity and women in tech. Specialities: employer branding, employee experience design, HR service design, agile HR, talent community building, diversity branding. 

Previously we worked with


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